Studio99

Studio99 is a premium fitness training centre that wanted to create a digital companion for its members. The objective was to extend the gym experience beyond physical sessions by providing workout plans, trainer communication, attendance tracking, exercise tutorials, and personal performance records—all within a single mobile application. The application aimed to improve member engagement, reduce administrative work for trainers, and motivate users to stay consistent with their fitness goals.

Gym members relied heavily on trainers for workout instructions and progress updates. Important information such as attendance, exercise demonstrations, and personal records was scattered across different channels or managed manually.

Difficulty remembering workout routines

Limited visibility into personal progress

Lack of motivation outside training sessions

Increased trainer workload for answering repetitive questions

No centralized platform for gym communication

The final experience is designed to minimise browse fatigue and support confident action in a secure, polished mobile context.

It demonstrates how mobile discovery screens can present a lot of latent value without sacrificing clarity or the quality of the user prompt.

1. Strong visuals increase confidence. When users can understand the offering quickly, they are more likely to explore deeper.

2. Comparison works when hierarchy is clean. One prominent visual + one clear CTA reduces ambiguity.

3. Discovery should always lead toward action. The best browsing experiences never lose sight of the final step.