Bhumitattva Organics

Translating a real Unnao manufacturing facility into a trust-engineered B2B storefront.

Domain: bhumitattvaorganics.com ↗
Role: End-to-end design and development
Team: Solo
Duration: 15 days
Status: Completed

Project visuals

The visual direction pairs grounded agricultural imagery with trust-building content blocks for B2B buyers.

STAR arc

Situation, Task, Action, Result.

Situation

An organic fertiliser subsidiary of Gayatri Enterprises was scaling aggressively toward a 1500MT capacity target, but a fragmented market meant tier-1 distributors couldn't tell a real factory apart from a backyard operation.

Task

Build a centralised trust portal that proves manufacturing scale, MSME and ZED credentials, and physical origin (Unnao, UP) in the first scroll — for sceptical B2B distributors evaluating on mobile.

Action

Competitive benchmark of Indian organic brands, content rewrite into punchy data blocks ('100% Organic', 'MSME Certified', '1500MT Capacity Target'), and a mobile-first layout that replaces forms with single-tap WhatsApp / IndiaMart / call bridges.

Result

The site became the asset the sales team points to mid-pitch. Distributors moved from blind trust to verified credibility before the first phone call, shortening B2B sales cycles and converting WhatsApp taps into bulk-quote conversations.

Story of transformation

What changed, and what triggered the change.

Before

Dense, unstructured paragraphs about expansion and philosophy; mandatory contact forms; no physical proof of facility.

The turn

A distributor quote: 'If I am ordering 20 metric tons, I need to know they have the infrastructure to deliver before I pick up the phone.'

After

A scannable, mobile-first trust portal: punchy data blocks, certification badges, sticky WhatsApp CTA, and a layout that does the proving the sales rep used to have to do over voice.

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